I'm very excited to announce that I am now an #AltraRunning ambassador! Along with their logo being red and white (like my other sponsor Hammer Nutrition), they are an innovative company that blends elements of minimal and maximal together. The sorcery behind this bitches brew can be traced to many miles (davis) of trials (see Once a Runner), lol jk, it can be found highlighted below.
In short, running in Altra's is similar to running barefoot on a cloud, if you can imagine, and there are many other details that this company has put into their shoes that I don't want to go into detail about like seamless uppers, a rock plate insert, asymmetric lacing, etc. All that info is on their site https://www.altrarunning.com/. I'm looking forward to running many miles in these well crafted shoes and their very popular (so much that they are out of stock!) great new apparel line #AltraHeadToToe.